Multilingual Demand is on the Rise.

ARGO 2016

Since 1992, Language Testing International (LTI) has been the leader in the development of language proficiency testing. LTI needed to move into a consumer market and engaged Argo Design to partner in accomplishing the task. 

Leveraging LTI’s existing brand equity, we were able to employ a refreshed and re-focused look and feel for the LTI brand; this Included a broader color palate, a modern typeface, and intentionally styled photography. 

The goal of the refreshed brand and the site UX design is to serve as a means to continually communicate with one voice across many different products and services. Helping customers find the desired certification and achieve the goal of validating their language proficiency through certification. Thus, allowing them to take hold of the opportunity.

The result is a sophisticated user experience that gives users exactly what they need when needed. No matter if they are a new customer or existing.

See the live site here.

My Contribution: creative direction, art direction, and client facilitation.
UX design - David Schwartz
Visual Design - Camille Woods