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The challenge: Take a legacy design organization and, create a new vision, grow the team and the design practice.
As an Experience Design Director at BofA, I worked at the intersection of CX and Design to transform the Design organization and build upon BofA’s focus on the client. As a critical part of this transformation, I designed and launched an experience design practice called The Lens as well as an education platform to help existing designers and new hires align on our shared language and approach to design. The Lens is now the guiding framework for new projects and has contributed to building a culture of experience design at BofA.
